Innovator. Thinker. Author. Professor.
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In The News
New York Times features research on Payoff to Innovation
Ad Age features Tellis on Countries' Innovativeness
MIT Sloan Management Review Features Tellis on Culture of Innovation
Tellis Op-Ed appears in San Francisco Chronicle
Analyst Equity featurs a blog on "The Value of Quality".
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The Innovation Forum
Browse, discuss, ask and answer questions related to Innovation under fifteen related categories.
Center for Global Innovation
The USC Marshall School of Business' Center for Global Innovation is an international research consortium dedicated to the "innovation of nations."
Gerard J. Tellis
(PhD Michigan) is Director of the Center for Global Innovation, Neely Chair of American Enterprise, and Professor of Marketing at the Marshall School of Business, the University of Southern California, Los Angeles, CA. He specializes in innovation, advertising, global market entry, new product growth, and pricing. He has
published over 100 papers
and books on these topics. His papers have appeared in leading scholarly journals. His articles and books have won over 15 awards, including four of the most prestigious awards in the field of Marketing: the Frank M. Bass, William F. Odell, Harold D. Maynard (twice), and the Mahajan award for lifetime contributions to marketing strategy.
Dr. Tellis is a Trustee of the Marketing Science Institute, a Senior Research Associate of the Judge Business School, Cambridge University, UK and a Distinguished Professor of Marketing Research, Erasmus University, Rotterdam. He has also been a Visiting Fellow of Sidney Sussex College and Visiting Chair of Innovation, Marketing, and Strategy at Cambridge University. He is Treasurer of Informs Society of Marketing Science, NASMEI. He is an Associate Editor of the Journal of Marketing Research and has been on the editorial review boards of the Journal of Marketing Research, Journal of Marketing, and Marketing Science for several years.
Previously he worked as a Sales Development Manager for Johnson and Johnson.
Email
:
tellis@usc.edu
© 2008, Gerard J. Tellis
