Gerard J. Tellis (Gerry Tellis), PhD Michigan, is Director of the Center for Global Innovation, Neely Chair of American Enterprise, and Professor of Marketing, Management & Organization at the Marshall School of Business, the University of Southern California, Los Angeles, CA. He specializes in innovation, advertising, global market entry, new product growth, and pricing. He has published over 100 papers and 5 books on these topics. His papers have appeared in leading scholarly journals. His articles and books have won over 20 awards, including four of the most prestigious awards in the field: the Frank M. Bass, William F. Odell, Harold D. Maynard (twice), and the Marketing Science Long Term Impact Award.
Dr. Tellis is a Senior Research Associate of the Judge Business School, Cambridge University, UK; and a Distinguished Professor of Marketing Research, Erasmus University, Rotterdam. He has also been a Visiting Fellow of Sidney Sussex College, a Visiting Chair of Innovation, Marketing, and Strategy at Cambridge University, a Trustee of the Marketing Science Institute and a Treasurer of Informs Society of Marketing Science. He is an Associate Editor of Marketing Science and the Journal of Marketing Research and has been on the editorial review boards of the Journal of Marketing Research, Journal of Marketing, and Marketing Science for several years. Previously he worked as a Sales Development Manager for Johnson & Johnson.
“I would rate Unrelenting Innovation as one of the best business books I have read. All CEOs need to read it to avoid the incumbent’s curse. Unrelenting Innovation offers brilliant insights into the need for innovation and managing the risks of innovation.” —Philip Kotler, author and S.C. Johnson & Son Professor of International Marketing, Kellogg School of Management, Northwestern University
“A brilliant tour de force on how firms can overcome the incumbent’s curse and develop the culture to drive big innovations that will provide growth platforms and prevent irrelevance. Supported by case studies and a practical theory of how innovation-oriented culture is created, the book will be a classic.” —David Aaker, author and vice chairman, Prophet
“A brilliant and thought-changing book on why many successful companies fail to innovate and how to overcome an internal culture of resistance. Tellis is a master storyteller!” —Jagdish Sheth, author, consultant, and Charles H. Kellstadt Professor of Marketing, Goizueta Business School, Emory University