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Gerard J. Tellis (Gerry Tellis), PhD Michigan, is the Neely Chaired Professor of American Enterprise, Director of the Center for Global Innovation, and Director of the Institute for Outlier Research in Business (iORB), at the Marshall School of Business, the University of Southern California, Los Angeles, CA. He specializes in innovation, advertising, global market entry, new product growth, and pricing. He has published over 200 papers and 7 books on these topics. His publications have earned over 27,000 citations on Google Scholar and won over 25 awards, including the most prestigious awards in his field: the Frank M. Bass, William F. Odell (twice), Harold D. Maynard (twice), AMA-Richard D. Irwin and Converse Awards.

Dr. Tellis is a Visiting Professor at the Judge Business School, Cambridge University, UK; and a Distinguished Visiting Professor, Erasmus University, Rotterdam. He has also been a Visiting Fellow of Sidney Sussex College, a Visiting Chair of Innovation and Strategy at Cambridge University, a Trustee of MSI. He is an Associate Editor of Journal of Product Innovation Management and was an Associate Editor for Marketing Science and Journal of Marketing Research. Previously he worked as a Sales Development Manager for Johnson & Johnson.

New Book

Recently Published

 How Transformative Innovations Shaped the Rise of Nations: From Ancient Rome to Modern America
For book details and ordering go to Amazon page or email innovation@marshall.usc.edu

“This is a path-breaking, gripping, energizing and necessary book. Tellis and Rosenzweig offer powerful lessons from history for those who seek to drive progress and avoid the fate of those left behind.”
– Rajesh Chandy, Tony and Maureen Wheeler Chair in Entrepreneurship and Professor of Marketing, London Business School, UK

“A brilliant and captivating journey of the rise of nations from ancient Rome to modern America due to transformative innovations nurtured by openness, empowerment and competition. The authors provide a compelling conclusion that no nation can sustain world dominance unless it extends the breakthrough innovation further.”
– Jagdish N. Sheth, Charles Kellstadt Professor of Business, Emory University, USA

“The intellectual and empirical sweep of this book is truly impressive. […] a tour de force that combines history and geography with economics, politics, business and innovation studies.”
– Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Professor of Marketing, University of Cambridge, UK


 “I would rate Unrelenting Innovation as one of the best business books I have read. All CEOs need to read it to avoid the incumbent’s curse. Unrelenting Innovation offers brilliant insights into the need for innovation and managing the risks of innovation.”
Philip Kotler, author and S.C. Johnson & Son Professor of International Marketing, Kellogg School of Management, Northwestern University

“A brilliant tour de force on how firms can overcome the incumbent’s curse and develop the culture to drive big innovations that will provide growth platforms and prevent irrelevance. Supported by case studies and a practical theory of how innovation-oriented culture is created, the book will be a classic.” —David Aaker, author and vice chairman, Prophet

“A brilliant and thought-changing book on why many successful companies fail to innovate and how to overcome an internal culture of resistance. Tellis is a master storyteller!” —Jagdish Sheth, author, consultant, and Charles H. Kellstadt Professor of Marketing, Goizueta Business School, Emory University