Presentations

Sample of Talks

• Creating a Culture for Relentless Innovation
• Understanding Virality: Model, Patterns, and Drivers
• Halo (Spillover) Effects in Social Media
• Crowdsourcing Ideas for Innovation
• Innovation of Firms Across Nations
• Total Stock Market Returns to Innovation
• Extracting Dimensions of Latent Quality from Online Chatter
• The impact of online chatter on stock market returns
• Understanding perverse brand halo effects in online chatter
• Breaking the Incumbent’s Curse
• New Tools and Metrics for Innovation
• Pitfalls of Pioneering and Strategies for Late Entry
• True Causes of Enduring Market Leadership
• The Value of Quality
• Managing Technological Evolution
• Decoding Disruption
• Global Takeoff of New Products
• International Diffusion of New Products
• Quality Versus Network Effects in the Success of New Products
• Global Consumer Innovativeness
• Indirect Netwrok Effects in New Product Growth
• Getting a Grip on the Saddle of New Product Growth: Cascades, Chasms and Cycles
• Does Advertising Really Wordk: When, Where and How
• Measuring Advertising Effectiveness in the New Economy
• Effective Advertising
• Advertising Appeals in Evolving Markets

Sample of Audiences for Talks and Keynotes

 Business Clients

• Microsoft
• Proctor & Gamble
• Sony Entertainment
• Accenture
• HP
• Infosys
• Wipro
• Reliance
• Lever Brothers
• Clorox
• Whirlpool Corporation
• Cadbury Schweppes
• Xerox
• Kellogg
• Nestle
• British Petroleum
• TNS
• Bowater Scott
• Nicholas Kiwi
• White Wings
• Resources Global, Inc.

Universities

• Harvard Business School
• Wharton School, University of Pennsylvania
• Northwestern University, Kellogg School of Management
• Caltech
• Cambridge University
• Duke University, Fuqua School of Business
• Michigan’s Ross School of Business
• Berkeley’s Hass Business School
• Dartmouth’s Tuck School of Business
• UCLA’s Anderson School of Management
• Columbia Business School
• Emory University’s Goizueta Business School
• London Business School
• Cornell University’s Johnson School
• UT Texas’ McCombs School of Management
• MIT Sloan Business School
• University of California, LA
• University of California, Irvine
• Florida’s Warrington College of Business
• Notre Dame’s Mendoza School of Business
• INSEAD
• University of Minnesota, Carlson School of Management
• Pittsburgh’s Katz School of Business
• Penn State University
• Erasmus University
• HEC University
• Bucconi University
• Southern Methodist University

Business Conferences

• Silicon Valley Innovation Summit
• TechSparks Conference, Bangalore
• Institute for the Study of Business Markets, Annual Board Meeting
• SiliconBeach@USC
• Conference Board
• Product Development and Management Association (PDMA)
• High Level Forum
• Innovation In Large Organizations (ILO)
• Measuring Advertising Performance
• Marketing Science Institute, Conferences
• World Advertising Association
• Center for Telecommunications Management
• Brazilian Food Marketing Conference
• Advertising Research Foundation
• The Pricing Institute
• Public Relations Society of America
• Institute of International Research (IIR)
• The Marketplace
• AMA-Sheth Foundation Doctoral Consortium

Academic Conferences

• Marketing Science Conferences
• American Marketing Association Summer Educators’ Conference
• European Marketing Academy Conference
• American Marketing Association Winter Conference
• Product Development and Management Association
• American Advertising Association
• American Accounting Association