| Title | Year | Authors | Publication |
|---|---|---|---|
| Can AI Help in Crowdsourcing? A Theory-Based Model for Idea Screening in Crowdsourcing Contests | 2023 | Jason Bell, Christian Pescher, Gerard J. Tellis, Johann Fuller | Marketing Science (Forthcoming) |
| Lockdown Without Loss? A Natural Experiment of Net Payoffs to Covid Lockdowns | 2022 | Gerard J. Tellis, Ashish Sood, Sajeev Nair, Nitish Sood | Journal of Public Policy and Marketing |
| BIDSIM: “Triumph and Pain of a Research Career in Market Dynamics” in Reflections of Eminent Marketing Scholars by Dawn Iacobucci (ed.) | 2022 | Tellis, Gerard J | Foundations and Trends® in Marketing |
| Leapfrogging, Cannibalization, and Survival During Disruptive Technological Change: The Critical Role of Rate of Disengagement | 2022 | Deepa Chandrasekaran, Gerard J. Tellis, Gareth M. James | Journal of Marketing |
| It Pays to Pay Attention: How Firm’s and Competitor’s Marketing Levers affect Investor Attention and Firm Value Full Length Article International Journal of Research in Marketing | 2022 | Abhishek Borah, Cem Bahadur, Gerard J. Tellis | International Journal of Research in Marketing |
| Machine Learning for Creativity: How Similarity Networks Can Identify Successful Projects in Crowdfunding | 2021 | Hong Jihoon, Max Wei, Gerard J. Tellis | Journal of Marketing |
| Fooled by Success: How, Why, and When Disclosures Fail or Work in Mutual Fund Ads | 2020 | Joseph Johnson, Gerard J. Tellis, Noah VanBergen | Journal of Public Policy and Marketing |
| Why US Governors Delayed Lockdowns Against COVID-19: Science vs Learning, Cascades, and Political Polarization | 2020 | Gerard J. Tellis, Ashish Sood, and Nitish Sood | Social Science Research Network |
| Price of Delay in COVID-19 Lockdowns: Delays Spike Total Cases, Natural Experiments Reveal | 2020 | Gerard J. Tellis, Ashish Sood, and Nitish Sood | Social Science Research Network |
| How Long Should Social Distancing Last: Predicting Time to Moderation, Control, and Containment of Covid-19 | 2020 | Gerard J. Tellis, Ashish Sood, and Nitish Sood | Social Science Research Network |
| Drivers of Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence | 2020 | Gerard J. Tellis, Deborah J MacInnis, Seshadri Tirunillai, Wayne Zhang | Journal of Marketing | Effective Advertising and Social Media: Strategy and Analytics | 2019 | Gerard J. Tellis | Kendall Hunt Publishing |
| Big Data Analysis of Brand Volatility Spillovers Across User-Generated Content and Stock Market Performance | 2019 | Abhishek Borah, Myrthe van Dieijen, Gerard J. Tellis, and Philips Hans Francis | Industrial Marketing Management |
| Do Brands Compete or Co-Exist? | 2018 | Gerard J. Tellis | European Journal of Marketing |
| How Transformative Innovations Shaped the Rise of Nations: From Ancient Rome to Modern America | 2018 | Gerard J. Tellis and Stav Rosenzweig | Anthem Press |
| Does Offline Advertising Affect Online Chatter? A Quasi-Experimental Analysis Using Synthetic Control | 2018 | Seshadri Tirunillai & Gerard J. Tellis | Marketing Science |
| Silicon Envy: How Global Innovation Clusters Hurt or Stimulate Each Other across Developed and Emerging Markets | 2018 | Nukhet Harmancioglu & Gerard J. Tellis | Journal of International Business Studies |
| Interesting and Impactful Research: On Phenomena, Theory, and Writing | 2017 | Gerard J. Tellis | Journal of the Academy of Marketing Science |
| Halo (Spillover) Effects in Social Media: Do Recalls of One Brand Hurt or Help Rival Brands | 2016 | Abhishek Borah and Gerard J. Tellis | Journal of Marketing Research |
| Dive and Disruption of Successful Products: Patterns, Drivers, and Predictive Model | 2016 | Javier Palacios and Gerard J. Tellis | Journal of Product Innovation Management |
| Skimming or Penetration? Strategic Dynamic Pricing for New Products | 2015 | Martin Spann, Marc Fischer and Gerard J. Tellis | Marketing Science |
| Is China Uniform? Intra-Country Differences in the Takeoff of New Products | 2015 | Ying Li and Gerard J. Tellis | Technovation |
| Mining Marketing Meaning from Online Chatter: Strategic Brand Analysis of Big Data Using Latent Dirichlet Allocation | 2014 | Seshadri Tirunillai and Gerard J. Tellis | Journal of Marketing Research |
| Make, Buy, Ally? Choice and Payoff To Alternate Strategies for Innovation | 2014 | Abhishek Borah and Gerard J. Tellis | Marketing Science |
| Spinoffs versus Buyouts: Profitability of Alternate Strategies for Commercializing Innovation | 2014 | Gaia Rubera and Gerard J. Tellis | Strategic Management Journal |
| Stock Market Returns to Financial Innovations During and Before the Financial Crisis in US and Europe. | 2014 | Lisa Schöler, Bernd Skiera and Gerard J. Tellis | Journal of Product Innovation Management |
| Unrelenting Innovation: How To Create A Culture for Market Dominance | 2013 | Gerard J. Tellis | Jossey-Bass. Warren Bennis Leadership Series |
| To Whom, When, and How Much to Discount: A Constrained Optimization of Customized Temporal Discounts. | 2013 | Joseph Johnson and Gerard J. Tellis | Journal of Retailing |
| Pricing in the International Takeoff of New Products | 2013 | Deepa Chandrasekaran, Joep Arts, Gerard J. Tellis and Ruud Frambach | International Journal of Research in Marketing |
| Predicting the Path of Technological Innovation: SAW vs. Moore’s Law | 2012 | Ashish Sood Gareth James Gerard J. Tellis Ji Zhu |
Marketing Science |
| Does Chatter Really Matter? Impact of User Generated Content on Stock Market Performance | 2012 | Seshadri Tirunillai Gerard J. Tellis |
Marketing Science |
| Getting a Grip on the Saddle: Cycles or Chasms | 2012 | Deepa Chandrasekaran Gerard J. Tellis |
Journal of Marketing |
| What Scanner Panel Data Tells Us About Advertising | 2011 | Scott Koslow Gerard J. Tellis |
Journal of Advertising Research |
| How Well Does Advertising Work? Generalizations from a Meta-Analysis of Brand Advertising Elasticity | 2011 | Raj Sethuraman Gerard J. TellisRichard Briesch |
Journal of Marketing Research |
| Key Questions on Innovation in the B2B Context | 2011 | Gerard J. Tellis Rajesh Chandy Jaideep Prabhu |
Handbook of Business to Business Marketing |
| Does Culture Matter? Assessing Biases in Cross-National Survey Research | 2010 | Gerard J. Tellis Deepa Chandrasekaran |
International Journal of Research in Marketing |
| Demystifying Disruption: New Schema, Model, Findings | 2011 | Ashish Sood Gerard J. Tellis |
Marketing Science |
| Network Effects: Do They Warm or Chill a Budding Market? | 2010 | Gerard J. Tellis | International Journal of Research in Marketing |
| Global Consumer Innovativeness: Cross Country Differences and Demogrpahic Commonalaties | 2009 | Gerard J. Tellis Eden Yin Simon Bell |
Journal of International Marketing |
| A Critical Review and Synthesis of Ad Effectiveness in a Recession. | 2009 | Gerard J. Tellis Kethan Tellis |
Journal of Advertising Research. |
| Do Innovations Payoff? Total Stock Market Returns to Innovations. | 2009 | Gerard J. Tellis Ashish Sood |
Marketing Science. |
| Reply to Comments: Why and How Quality Wins Over Network Effects and What It Means | 2009 | Tellis Gerard J. Yiding Yin Rakesh Niraj |
Journal of Marketing Research |
| Innovation of Firms Across Nations: The Pre-Eminence of Internal Firm Culture | 2009 | Tellis, Gerard J. Jaideep Prabhu Rajesh Chandy |
Journal of Marketing |
| Does Quality Win: Network Effects versus Quality in High Tech Markets | 2009 | Tellis, Gerard J. Yiding Yin Rakesh Niraj |
Journal of Marketing Research. |
| The Functional Regression: A New Model and Approach for Predicting the Market Penetration of New Products | 2009 | Ashish Sood James Gareth Gerard J. Tellis |
Marketing Science. |
| Drivers of Success for Entry Into China and India | 2008 | Joseph Johnson Gerard J. Tellis |
Journal of Marketing. |
| Generalizations about Advertising Effectiveness in Markets | 2009 | Gerard J. Tellis | Journal of Advertising Research. |
| The Global Takeoff of New Products: Culture, Wealth, or Vanishing Differences | 2008 | Deepa Chandrasekaran Gerard J. Tellis |
Marketing Science. |
| Important Research Questions in Technology and Innovation | 2008 | Tellis, Gerard J. | Industrial Marketing Management, August. |
| Handbook of Advertising | 2007 | Tim Ambler Gerard J. Tellis |
London, UK: Sage Publications. |
| Diffusion of New Products: A Critical Review of Models, Drivers, and Findings | 2007 | Deepa Chandrasekaran Gerard J. Tellis |
Review of Marketing, 39-80. |
| Research on Innovation and New Products: A review and Agenda for Marketing Science | 2007 | John Hauser Gerard J. Tellis Abbie Griffin |
Marketing Science, 25, 6, 687-717. |
| Indirect Network Effects in New Product Growth | 2007 | Stefan Stremesch Gerard J. Tellis Philip Hans Franses Jeroen L. G. Binken |
Journal of Marketing, 71, 3, 52-74 |
| The Value of Quality: Stock Market Returns to Published Quality Reviews | 2007 | Joseph Johnson Gerard J. Tellis |
Marketing Science, 26, 6 (November – December), 742-756. |
| Disruptive Technology or Visionary Leadership | 2006 | Gerard J. Tellis | The Journal of Product Innovation Management, 23, 1 (January), 34-38. |
| Does the Internet Promote Better Consumer Decisions? The Case of Name-Your-Own-Price Auctions | 2006 | Martin Spann Gerard J. Tellis |
Journal of Marketing, 70, 1 (65-78). |
| Optimal Data Interval for Advertising Response Models | 2006 | Tellis, Gerard J. Philip Hans Franses |
Marketing Science, 25, 3, May-June. |
| Modeling the Micro Effects of Television Advertising: Which Ad Works, When, Where, Why, and For How Long | 2005 | Gerard J. Tellis Rajesh Chandy Deborah MacInnis Pattana Thaivanich |
Marketing Science. Finalist for Society of Marketing Science ISMS Practice Prize, 2004. |
| Advertising’s Role in Capitalist Markets: What We Know and Where We Go From Here | 2005 | Gerard J. Tellis | Journal of Advertising. |
| Winners, Losers, and Biased Trades | 2005 | Joseph Johnson Gerard J. Tellis Deborah MacInnis |
Journal of Consumer Research, 32, 2 (September), 324-330. |
| Blowing Bubbles: Heuristics and Biases in the Run-Up of Stock Prices | 2005 | Joseph Johnson Gerard J. Tellis Deborah MacInnis |
Journal of Academy of Marketing Science, 33, 4, 486-504. |
| Research on Innovation and New Products: A review and Agenda for Marketing Science | 2005 | John Hauser Gerard J. Tellis Abbie Griffin |
Marketing Science. |
| Technological Evolution and Radical Innovations | 2005 | Ashish Sood Gerard J. Tellis |
Journal of Marketing, 69, 3 (July), 152-168. |
| Effective Advertising: Understanding When, How, and Why Advertising Works | 2004 | Gerard J. Tellis | Thousand Oaks: Sage Publications. Translated into Chinese and Korean. |
| Going, Going, Gone: Cascades, Diffusion, and Turning Points of the Product Life Cycle | 2004 | Peter N. Golder Gerard J. Tellis |
Marketing Science, 23, 2 (Spring), 207-218. AMA/TechSig best paper award 2005. |
| Predicting Takeoff for Whirlpool’s New Personal Valet | 2004 | Joseph A. Foster Peter N. Golder Gerard J. Tellis |
Marketing Science. Finalist for Society of Marketing Science Practice Prize 2003. |
| Managing International Growth Of New Products | 2004 | Stefan Stemersch Gerard J. Tellis |
21, 4 (December), 421-438, International Journal of Research in Marketing, Winner of best paper at Noordwijk Conference on Global Marketing, organized by MSI and IJRF. |
| The International Takeoff of New Products: Economics, Culture and Country Innovativeness | 2003 | Stefan Stemersch Gerard J. Tellis |
Marketing Science, 22, 2 (Spring), 188-208. |
| Does manufacturer advertising suppress or stimulate retail price promotions? Analytical model and empirical analysis | 2002 | Raj Sethuraman Gerard J. Tellis |
Journal of Retailing,, 78, 4, 253-263. |
| Strategic Bundling of Products and Prices: A New Synthesis For Marketing | 2002 | Stefan Stremersch Gerard J. Tellis |
Journal of Marketing, 66, 1 (January), 55-72. Winner of the Harold Maynard Award for most significant contribution to marketing thought. |
| Can culture affect prices? A cross-cultural study of shopping and retail prices | 2001 | David Ackerman Gerard J. Tellis |
Journal of Retailing, 77, 57-82. |
| Will and Vision: How Latecomers Grow To Dominate Markets | 2001 | Gerard J. Tellis | McGraw Hill. |
| What to Say When: Advertising Appeals in Evolving Markets | 2001 | Rajesh Chandy Gerard J. Tellis Debbie MacInnis Pattana Thaivanich |
Journal of Marketing Research, 38, 4 (November). |
| Modeling the Effects of Direct Advertising: Which Ad Works, When, Where, and How Long? | 2000 | Rajesh Chandy Gerard J. Tellis Pattana Thaivanich |
Journal of Marketing Research, 37 (February), 32-46. |
| The Incumbent’s Curse? Incumbency, Size and Radical Product Innovation | 2000 | Rajesh Chandy Gerard J. Tellis |
Journal of Marketing, 64, 3 (July), 1 to 17. Harold D. Maynard Award for most significant contribution to Marketing thought in Journal of Marketing, 2000. |
| In search of Diversity: The Record of Major Marketing Journals | 1999 | Gerard J. Tellis Rajesh Chandy David Ackerman |
Journal of Marketing Research |
| Do Consumers Ever Learn? Findings From An Experimental Market | 2000 | Jaideep Prabhu Gerard J. Tellis |
Journal of Behavioral Decision Making, 13, 1, 19-34. |
| Beyond Diffusion: An Explanatory Approach To Modeling The Growth of Durables | 1998 | Peter N. Golder Gerard J. Tellis |
17 (June-July), 259-280, Journal of Forecasting. |
| Organizing for Radical Product Innovation | 1998 | Rajesh Chandy Gerard J. Tellis |
Journal of Marketing Research, 35 (November), 474-487 |
| Advertising and Sales Promotion Strategy | 1998 | Gerard J. Tellis | Reading, MA: Addison-Wesley. |
| Effective Frequency: One Exposure or Three Factors? | 1997 | Gerard J. Tellis | Journal of Advertising Research, 37-4, July-August, 75-80. |
| Will It Ever Fly? Modeling The Growth of New Consumer Durables | 1997 | Peter N. Golder Gerard J. Tellis |
Marketing Science, 16, 3, 256-270. |
| First to Market, First to Fail? The Real Causes of Enduring Market Leadership | 1996 | Gerard J. Tellis Peter N. Golder |
Sloan Management Review, 37, 2, 65-75. Discussed in The Wall Street Journal, Los Angeles Times, Economist, and other publications. |
| Cracking the Retailer’s Decision Problem: Which Brand to Discount, How Much, When and Why? | 1995 | Gerard J. Tellis Fred Zufryden |
Marketing Science, 14, 3, 271-299. Nominated for Marketing Science best paper of 1995. |
| Does TV Advertising Really Affect Sales? | 1995 | Gerard J. Tellis Doyle Weiss |
Journal of Advertising, 24, 3, 1-12. Lead article in issue. Nominated for Journal of Advertising’s best paper of 1995. |
| Modeling The Effects of Advertising in Contemporary Markets: Research Findings and Opportunities | 1994 | Gerard J. Tellis | Attention, Attitude and Affect in Response to Advertising,” edited by Eddie M. Clark, Timothy C. Brock and David W. Stewart, Hillsdale, New Jersey: Lawrence Erlbaum Associates. |
| Is Reference Price Based on Context or Experience? An Analysis of Consumers’ Brand Choices | 1994 | K. N. Rajendran Gerard J. Tellis |
NULL Journal of Marketing, 58, 2 (January), 10-22. |
| Pioneering Advantage: Marketing Logic or Marketing Legend | 1993 | Peter N. Golder Gerard J. Tellis |
Journal of Marketing Research, 30 (May), 158-170. |
| Do Pioneers Really Have Long Term Advantage? A Historical Analysis. | 1992 | Peter N. Golder Gerard J. Tellis |
No. 92-124. Won MSI’s best paper award for 1993. |
| An Analysis of the Tradeoff Between Advertising and Pricing | 1991 | Raj Sethuraman Gerard J. Tellis |
ournal of Marketing Research, 31, 2 (May), 160-174. Nominated for Odell Award for 1995. |
| Best-Value, Price-Seeking and Price Aversion: The Impact of Information and Learning on Consumer Choices | 1990 | Gerard J. Tellis Gary G. Gaeth |
Journal of Marketing, 54 (April), 34-45. |
| The Impact of Corporate Size and Strategy On Competitive Pricing | 1989 | Gerard J. Tellis | Strategic Management Journal, 10, 569-585. |
| Creative Pricing of Products and Services | 1989 | Gerard J. Tellis | The Pricing Decision, ed. by Daniel T. Seymour, Chicago, Ill: Probus Publishing Company. |
| Interpreting Advertising and Price Elasticities | 1989 | Gerard J. Tellis | Journal of Advertising Research, 29, 4 (August-September), 40-43. |
| Advertising Exposure, Loyalty and Brand Purchase: A Two Stage Model of Choice | 1988 | Gerard J. Tellis | Journal of Marketing Research, 15, 2 (May), 134-144. – Discussed in the Wall Street Journal, February 15, 1989, p. B6 and March 1, 1989, p. B6 and in numerous newspapers and journals nationally and abroad. |
| Advertising and Quality Over the Product Life Cycle: A Contingency Theory | 1988 | Gerard J. Tellis Claes Fornell |
Journal of Marketing Research, 15, 1 (February), 64-71. |
| The Price Sensitivity of Competitive Demand: A Meta-Analysis of Sales Response Models | 1988 | Gerard J. Tellis | Journal of Marketing Research, 15, 3 (November), 331-341. Lead article in issue. |
| Advertising Exposure, Loyalty and Brand Purchase: A Two Stage Model of Choice | 1987 | Gerard J. Tellis | No. 87-105. |
| Competitive Price and Quality Under Asymmetric Information | 1987 | Gerard J. Tellis Birger Wernerfelt |
Marketing Science, 6, 3, 240-253. |
| Consumer Purchasing Strategies and the Information in Retail Prices | 1987 | Gerard J. Tellis | Journal of Retailing, 63, 3 (Fall), 279-297. |
| Creative Pricing of Medical Services | 1987 | Gerard J. Tellis | Journal of Medical Practice Management, 3, 2 (Fall), 120-124. |
| Beyond the Many Faces of Price: An Integration of Pricing Strategies | 1986 | Gerard J. Tellis | Journal of Marketing, 50 (October), 146-160. |
| The Impact of External Information and Experience on Consumer Inference and Choice | 1985 | Gerard J. Tellis Gary Gaeth Lynn Clark |
Marketing Communications: Theory and Research, Michael J. Houston and Richard J. Lutz, eds. Chicago: A.M.A. |
| BIDSIM: Using A Competitive Bidding Simulation To Highlight Pricing Issues | 1983 | George M. Zinkhan Gerard J. Tellis |
Journal of Marketing Education, (Summer), 48-55. |
| An Evolutionary Approach to Product Growth Theory | 1981 | Gerard J. Tellis C. Merle Crawford |
Journal of Marketing, 45 (Fall), 125-132. |
| The Technological Innovation Controversy | 1981 | C. Merle Crawford Gerard J. Tellis |
Business Horizons, 24, 4, 76-88. |
| An Analysis of the U.S. Innovation Rate | 1981 | C. Merle Crawford Gerard J. Tellis |
The Changing Marketing Environment: New Theories and Applications, Kenneth Bernhardt et al., eds., Series No. 47, Chicago: American Marketing Association, 280-285. |
Gerard J. Tellis 