Op-Eds

Pay for Performance? Marketing Mutual Funds for Investors and Not Managers, by Gerard J. Tellis and Yanhao Wei, in Nasdaq

To Rein In Social Media, The Market Will Suffice, by Gerard J. Tellis, in The Hill

On Immigration, History Reveals a Pattern, by Gerard J. Tellis, in Wall Street Journal

Paradox of Superstars, by Gerard J. Tellis, in The Hill

How GE Really Lost Its Power, by Gerard J. Tellis, in Morning Consult

America: Keep Immigrants Coming, by Gerard J. Tellis, in Huffington Post

The Columbus Effect: Pioneering is Glorious But Late Entrants Reap Rewards, by Gerard J. Tellis, in Wall Street Journal

Microsoft and Nokia: Marriage Made in Hell? by Gerard J. Tellis, in Forbes Leadership Forum

Are You Cursed by Your Own Success? by Gerard J. Tellis, in CNBC Bullish on Books

Pamper Your Mavericks, by Gerard J. Tellis, in FastCompany

How To Survive the Incumbent’s Curse, by Gerard J. Tellis, in The Globe and Mail

Is the US Really Losing Its Innovative Edge? by Gerard J. Tellis, in Forbes

Creating a Culture for Unrelenting Innovation, by Gerard J. Tellis, in AMA M-World

Has Innovation Today Stalled? by Gerard J. Tellis, in Sales and Service Excellence

The Biggest Risk of All: Not Innovating, by Gerard J. Tellis, in Risk Management

Q&A with Gerard Tellis, in US Daily Review

Market Research for Innovation, interview of Gerard J. Tellis, in New York Enterprise Report

Is Apple Cursed? by Gerard J. Tellis, in CNN Money/Fortune.

Toyota’s Gamble on the Prius by Gerard J. Tellis, in Financial Times

What does “Out-Innovate” the World Mean for the US? by Gerard J. Tellis, in Xconomy

Is Unrelenting Innovation Possible? by Gerard J. Tellis, in Management Issues.

The Real Loss Behind HP’s Acquisition of Autonomy. by Gerard J. Tellis, in Fast Company

A Lesson for Detroit: Tata Nano, by Gerard J. Tellis, in San Francisco Chronicle

The Innovation Imperative: My Research into the Revolutionary Role of Innovation in Contemporary Markets, by Gerard J. Tellis, in Converse Award Essay

A Revolution in Marketing Measurement, by Gerard J. Tellis, in Direct Marketing News

Three Questions to ask before investing in 2023 Super Bowl Ads, by Gerard J. Tellis, Yusuf Ansari, and Arif Ansari, in WARC

‘He Gets Us’: A Kansas campaign spent $20 million on Super Bowl ads to rebrand Jesus Christ, by Peggy Lowe and Dan Margolies in NPR