| Title | Year | Authors | Publication |
|---|---|---|---|
| Effective Advertising and Social Media: Strategy and Analytics | 2019 | Gerard J. Tellis | Kendall Hunt Publishing |
| How Transformative Innovations Shaped the Rise of Nations: From Ancient Rome to Modern America | 2018 | Gerard J. Tellis and Stav Rosenzweig | Anthem Press |
| Unrelenting Innovation: How To Create A Culture for Market Dominance | 2013 | Gerard J. Tellis | Jossey-Bass. Warren Bennis Leadership Series |
| Handbook of Advertising | 2007 | Tim Ambler Gerard J. Tellis |
London, UK: Sage Publications. |
| Effective Advertising: Understanding When, How, and Why Advertising Works | 2004 | Gerard J. Tellis | Thousand Oaks: Sage Publications. Translated into Chinese and Korean. |
| Will and Vision: How Latecomers Grow To Dominate Markets | 2001 | Gerard J. Tellis | McGraw Hill. |
| Advertising and Sales Promotion Strategy | 1998 | Gerard J. Tellis | Reading, MA: Addison-Wesley. |
Gerard J. Tellis 