Books

Title Year Authors Publication
Effective Advertising and Social Media: Strategy and Analytics 2019 Gerard J. Tellis Kendall Hunt Publishing
How Transformative Innovations Shaped the Rise of Nations: From Ancient Rome to Modern America 2018 Gerard J. Tellis and Stav Rosenzweig Anthem Press
Unrelenting Innovation: How To Create A Culture for Market Dominance 2013 Gerard J. Tellis Jossey-Bass. Warren Bennis Leadership Series
Handbook of Advertising 2007 Tim Ambler
Gerard J. Tellis
London, UK: Sage Publications.
Effective Advertising: Understanding When, How, and Why Advertising Works 2004 Gerard J. Tellis Thousand Oaks: Sage Publications. Translated into Chinese and Korean.
Will and Vision: How Latecomers Grow To Dominate Markets 2001 Gerard J. Tellis McGraw Hill.
Advertising and Sales Promotion Strategy 1998 Gerard J. Tellis Reading, MA: Addison-Wesley.
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