Academic Experience

  • Neely Chair in American Enterprise and Professor of Marketing
    University of Southern California, Los Angeles.
    1993 to present
  • Director of USC Marshall Center for Global Innovation
    University of Southern California, Los Angeles.
    2004 to present
  • Professor of Marketing, Strategy and Organization
    Judge Institute of Management, Cambridge University, UK.
  • Distinguished Professor of Marketing Research
    Erasmus University Rotterdam, Netherlands.
    2008 to 2012
  • Distinguished Visiting Professor
    Erasmus University Rotterdam, Netherlands.
    Summer 2002, 2004
  • Visiting Fellow
    Sidney Sussex College, Cambridge University, UK.
  • Professor
    University of Southern California, Los Angeles.
    1989 to 1993
  • Associate Professor
    University of Iowa, Iowa City.
    1983-1988; 1988-1990
  • Research and Teaching Assistant
    University of Michigan, Ann Arbor

Business Experience

  • Sales Development Manager
    Johnson & Johnson, Bombay.
    Responsibilities included Brand Management, New Product Introductions, and Sales Staff Planning.
  • Consulted for multinational corporations.
  • Expert witness for SEC, public corporations, and private entities.


  • Whirlpool Corporation
  • Procter & Gamble
  • Nestle Food Company
  • Lever Brothers
  • Trope & Trope
  • Futuredontics
  • Shook, Hardy & Bacon
  • Los Angeles Department of Transportation
  • Women’s Health Center & Conceivable Concepts
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