Experience

Academic Experience

Neely Chaired Professor of American Enterprise
Marshall School of Business, University of Southern California, Los Angeles.
1993 to present
Director of USC Marshall Center for Global Innovation
Marshall School of Business, University of Southern California, Los Angeles.
2004 to present
Professor of Management, Strategy and Organization
Judge Institute of Management, Cambridge University, UK.
2003
Distinguished Professor of Marketing Research
Erasmus University Rotterdam, Netherlands.
2008 to 2012
Distinguished Visiting Professor
Erasmus University Rotterdam, Netherlands.
Summer 2002, 2004
Visiting Fellow
Sidney Sussex College, Cambridge University, UK.
2003
Professor
Marshall School of Business, University of Southern California, Los Angeles.
1989 to 1993
Associate Professor
University of Iowa, Iowa City.
1983-1988; 1988-1990
Research and Teaching Assistant
University of Michigan, Ann Arbor
1979-1989

Sales Development Manager
Johnson & Johnson, Bombay.
Responsibilities included Brand Management, New Product Introductions, and Sales Staff Planning.
Consulted for multinational corporations.
Expert witness for SEC, public corporations, and private entities.