Service

Organization Service

• President of INFORMS Society of Marketing Science
  2020-2021
• Vice President of INFORMS Society of Marketing Science
  2012 to present
• Trustee of Marketing Science Institute
  2004 till 2010
• Treasurer of INFORMS Society of Marketing Science
  2008 to 2012
• Member of Executive Committee, NASMEI

Editorial Service

• Associate Editor
  Marketing Science, 20011 to 2018
  Journal of Marketing Research, 2006 to 2019
• Editorial Review Board
  Journal of Marketing Research, 1994 to present.
  Journal of Marketing, 1988 to present (except 97 & 98).
  Marketing Science, 2000 to present and 1991 to 1994.
• Ad Hoc Reviewer
  Journal of Marketing Research, 1985 to 1994
  Journal of Advertising, 1991 to 1996.
  Journal of Marketing, 1984 to 1988.
  Marketing Science, 1989 to 1991; 1995 to present.
  Management Science, 1988 to present.
  Journal of Consumer Research, 1988 to 1998.
  Journal of Retailing, 1988 to 1994.
  Strategic Management Journal, 1987.
  Journal of Academy of Marketing Science, 1989-1995.
• Judge
  Doctoral Dissertation Competition of the American Marketing Association, 2009, 2008, 2004, 2000, 1998, 1995, 1994, 1993, 1992, 1988.
• Reviewer, American Marketing Association Educators’ Conference
  Best Paper Awards, 1992.
  Methodology Track, 1987, 1992, 1990.
  Marketing Strategy Track 1994, 1992, 1987.
  Education Track, 1988.
  BWinter Conference, 1992.

Conference Service

• Facilitator of 2020 42nd Virtual Marketing Science Conference.
• Chair of 2017 ISMS Marketing Science Conference, USC, Los Angeles
• Co-Chair of 2009, PDMA Research Forum, Anaheim
• Co-Organizer of 2007, MSI Conference on Accelerating Diffusion of New Products, Los Angeles.
• Co-Chair of 2005, Conference on Innovation, Indian Institute of Technology, Madras, India.
• Co-Chair of 2004, Conference on Emerging Markets, Indian Institute of Management, Kozhikode, India.
• Co-chair of 2004 Marketing Science Conference, Doctoral Consortium, Rotterdam, Netherlands.
• Member, Organization Committee, 2004 Marketing Science Conference, Rotterdam, Netherlands.
• Co-chair of 2003 NASMEI Winter Research Conference, Indian School of Business, Hyderabad, India.
• Co-chair of 2002 NASMEI Winter Research Conference, Indian School of Business, Hyderabad, India.
• Co-chair of 1999 AMA-Sheth Foundation Doctoral Consortium, Los Angeles.
• Chair, Promotion Track, AMA Winter Educators Conference, New Orleans, 1998.
• Chair, Marketing Cluster, TIMS/ORSA National Meeting, Phoenix, October-November 1993.