Lifetime Awards
- AMA-Irwin-McGraw-Hill Distinguished Educator Award, 2020
- Jagdish Sheth Award for Lifetime Contributions to Practice, 2020
- Fellow of INFORMS Society of Marketing Science, as of 2011.
- Fellow of AMA (American Marketing Association), as of 2019.
- Fellow of ISBM (Institute of the Study of Business Markets) of Penn State University, as of 2012
- Churchill Award for Lifetime Contributions to Marketing Research, 2019, by American Marketing Association, MR SIG
- Fellow of Sydney Sussex College, Cambridge University
- Distinguished Scholar Award of AMA Communications SIG, 2014
- Paul D Converse Award, for contribution to science in marketing, 2012.
- Behavioral Pricing Lifetime Achievement Award for Contributions to Behavioral Pricing, 2009.
- Vijay Mahajan Award for Lifetime Contributions to Marketing Strategy from the AMA Tech/SIG, 2006.
- Hind Rattan Award, for outstanding services, achievements, and contributions of a former Indian citizen, NRI Welfare Society of India, 2008
Best Article/Book Awards
- William F. Odell 2019 Award for best paper in Journal of Marketing Research in last 10 years.
- William F. Odell 1998 Award for best article in Journal of Marketing Research, in last 10 years.
- Excellence in Global Marketing Research Award, 2019, by American Marketing Association, Global SIG, for outstanding article in International Marketing.
- Lehmann Award, for the best dissertation-based article published in Journal of Marketing Research or Journal of Marketing, 2014.
- Marketing Science Long-term Impact Award, for the article that makes the best contribution to the science of marketing in the last 10 years. in Marketing Science, 2012.
- Frank M. Bass Outstanding Dissertation Award, for best article in Marketing Science, 1998.
- William F. Odell Award for best article in Journal of Marketing Research, 1998.
- Harold D. Maynard Award for most significant contribution to Marketing thought in Journal of Marketing, 2002.
- Harold D. Maynard Award for most significant contribution to Marketing thought in Journal of Marketing, 2000.
- Harvard Business Review citation for Will and Vision, as one of best business books of 2001.
- AMA-Berry Award for best book (Will and Vision) in marketing in the last 3 years, 2004.
- MSI/Paul Root Award for best contribution to the practice of marketing published in the Journal of Marketing, 2009.
- Excellence in Global Marketing Research Award from American Marketing Association Global SIG, 2010.
- American Marketing Association Global/SIG award for Best Published Article on Global Marketing, 2006
- American Marketing Association Tech-SIG award for Best Published Article on Innovation, 2005.
- Impact on Management Practice Award by Erasmus University Rotterdam 2004, for research on International Takeoff, published in Marketing Science.
Best Presentation at Conference Awards
- European Marketing Academy Award for best paper presented at 2009 Conference based on a dissertation.
- Product Development and Management Association Award for best paper at 2005 Research Forum.
- American Marketing Association Summer Educators’ Conference Best Paper Award, 1982.
- Marketing Science Institute and International Journal of Research in Marketing award for best paper in Conference on Global Marketing 2003.
- Marketing Science Institute’s award for best paper in Working Paper Series 1993 American Marketing Association
University Awards
- USC Marshall Dean’s Award for Research Excellence 2016, 2011, 2008, 2005
- USC Mellon Award for mentoring post-doctoral students, 2013.
- USC Mellon Award for mentoring doctoral students, 2007.
- USC Phi Kappa Phi Faculty Award for creative works, 2003.
- Distinguished Alumnus Award, University of Michigan, Ann Arbor, April 2003.
- Distinguished Alumnus Award, XLRI, Jamshedpur, 2010.
- Chester B. Phillips Award for Outstanding Teaching as a professor, 1988.
Awards to Doctoral Students
- PTC Outstanding Dissertation Research Award to Wayne Zhang, January 2016.
- ANZMAC-Layton Award, for best dissertation research in marketing, to Wayne Zhang, December 2015.
- Howard Best Dissertation in the field of Marketing, awarded to Seshadri Tirunillai, by AMA, 2013.
- Lehmann best paper published in JM or JMR, based on a dissertation, awarded to Seshadri Tirunillai, 2014.
- European Marketing Academy Award for best paper presented at Conference based on a dissertation, to Seshadri Tirunillai, 2009.
- Bass best papers published in MkSc or MgtSc, based on a dissertation, awarded to Peter Golder, 1998.
Finalists
- Runner up for Harold D. Maynard Award for most significant contribution to Marketing thought among articles published in Journal of Marketing, 2009.
- Finalist for Marketing Science Long Term Impact award, 2009, 2010, 2011.
- Finalist for Paul Green award of the Journal of Marketing Research 2012.
- Finalist for American Marketing Association Tech/SIG award for best paper in innovation, 2006.
- Finalist for American Marketing Association-Leonard Berry Award for best book in marketing for Effective Advertising, 2005.
- Finalist for Best Article Award in the Journal of Retailing, 2004
- Finalist for Best Article of AMA Tech SIG, 2003.
- Finalist for the Practice Prize of the INFORMS Society of Marketing Science, 2005.
- Finalist for Practice Prize of the INFORMS Society of Marketing Science, 2004.
- Finalist for William F. Odell Award for best article in the Journal of Marketing Research, 2003.
- Finalist for Paul Green Award for best article in Journal of Marketing Research, 2000.
- Finalist for William F. Odell Award for best article in Journal of Marketing Research, 1996.
- Finalist for John D. C. Little Award for best article in Marketing Science, 1995.
- Finalist for Best Article in Journal of Advertising, 1995.
- Finalist for William F. Odell Award for best article in Journal of Marketing Research, 1993.
- Semi-Finalist for INFORMS Edelman Award for Research 2005.
- Semi-Finalist for INFORMS Wagner Award for Research 2005.