Honors

Lifetime Awards          

  • University of Michigan, Ross School of Business Distinguished Alumnus Award, 2025
  • AMA-Irwin-McGraw-Hill Distinguished Educator Award, 2020
  • Jagdish Sheth Award for Lifetime Contributions to Practice, 2020
  • Fellow of INFORMS Society of Marketing Science, as of 2011.
  • Fellow of AMA (American Marketing Association), as of 2019.
  • Fellow of ISBM (Institute of the Study of Business Markets) of Penn State University, as of 2012
  • Churchill Award for Lifetime Contributions to Marketing Research, 2019, by American Marketing Association, MR SIG
  • Fellow of Sydney Sussex College, Cambridge University
  • Distinguished Scholar Award of AMA Communications SIG, 2014
  • Paul D Converse Award, for contribution to science in marketing, 2012.
  • Behavioral Pricing Lifetime Achievement Award for Contributions to Behavioral Pricing, 2009.
  • Vijay Mahajan Award for Lifetime Contributions to Marketing Strategy from the AMA Tech/SIG, 2006.
  • Hind Rattan Award, for outstanding services, achievements, and contributions of a former Indian citizen, NRI Welfare Society of India, 2008

Best Article/Book Awards

  • William F. Odell 2019 Award for best paper in Journal of Marketing Research in last 10 years.
  • William F. Odell 1998 Award for best article in Journal of Marketing Research, in last 10 years.
  • Excellence in Global Marketing Research Award, 2019, by American Marketing Association, Global SIG, for outstanding article in International Marketing.
  • Lehmann Award, for the best dissertation-based article published in Journal of Marketing Research or Journal of Marketing, 2014.
  • Marketing Science Long-term Impact Award, for the article that makes the best contribution to the science of marketing in the last 10 years. in Marketing Science, 2012.
  • Frank M. Bass Outstanding Dissertation Award, for best article in Marketing Science, 1998.
  • William F. Odell Award for best article in Journal of Marketing Research, 1998.
  • Harold D. Maynard Award for most significant contribution to Marketing thought in Journal of Marketing, 2002.
  • Harold D. Maynard Award for most significant contribution to Marketing thought in Journal of Marketing, 2000.
  • Harvard Business Review citation for Will and Vision, as one of best business books of 2001.
  • AMA-Berry Award for best book (Will and Vision) in marketing in the last 3 years, 2004.
  • MSI/Paul Root Award for best contribution to the practice of marketing published in the Journal of Marketing, 2009.
  • Excellence in Global Marketing Research Award from American Marketing Association Global SIG, 2010.
  • American Marketing Association Global/SIG award for Best Published Article on Global Marketing, 2006
  • American Marketing Association Tech-SIG award for Best Published Article on Innovation, 2005.
  • Impact on Management Practice Award by Erasmus University Rotterdam 2004, for research on International Takeoff, published in Marketing Science.

Best Presentation at Conference Awards

  • European Marketing Academy Award for best paper presented at 2009 Conference based on a dissertation.
  • Product Development and Management Association Award for best paper at 2005 Research Forum.
  • American Marketing Association Summer Educators’ Conference Best Paper Award, 1982.
  • Marketing Science Institute and International Journal of Research in Marketing award for best paper in Conference on Global Marketing 2003.
  • Marketing Science Institute’s award for best paper in Working Paper Series 1993 American Marketing Association

University Awards

  • USC Marshall Dean’s Award for Research Excellence 2016, 2011, 2008, 2005
  • USC Mellon Award for mentoring post-doctoral students, 2013.
  • USC Mellon Award for mentoring doctoral students, 2007.
  • USC Phi Kappa Phi Faculty Award for creative works, 2003.
  • Distinguished Alumnus Award, University of Michigan, Ann Arbor, April 2003.
  • Distinguished Alumnus Award, XLRI, Jamshedpur, 2010.
  • Chester B. Phillips Award for Outstanding Teaching as a professor, 1988.

Awards to Doctoral Students

  • PTC Outstanding Dissertation Research Award to Wayne Zhang, January 2016.
  • ANZMAC-Layton Award, for best dissertation research in marketing, to Wayne Zhang, December 2015.
  • Howard Best Dissertation in the field of Marketing, awarded to Seshadri Tirunillai, by AMA, 2013.
  • Lehmann best paper published in JM or JMR, based on a dissertation, awarded to Seshadri Tirunillai, 2014.
  • European Marketing Academy Award for best paper presented at Conference based on a dissertation, to Seshadri Tirunillai, 2009.
  • Bass best papers published in MkSc or MgtSc, based on a dissertation, awarded to Peter Golder, 1998.

Finalists

  •  Runner up for Harold D. Maynard Award for most significant contribution to Marketing thought among articles published in Journal of Marketing, 2009.
  • Finalist for Marketing Science Long Term Impact award, 2009, 2010, 2011.
  • Finalist for Paul Green award of the Journal of Marketing Research 2012.
  • Finalist for American Marketing Association Tech/SIG award for best paper in innovation, 2006.
  • Finalist for American Marketing Association-Leonard Berry Award for best book in marketing for Effective Advertising, 2005.
  • Finalist for Best Article Award in the Journal of Retailing, 2004
  • Finalist for Best Article of AMA Tech SIG, 2003.
  • Finalist for the Practice Prize of the INFORMS Society of Marketing Science, 2005.
  • Finalist for Practice Prize of the INFORMS Society of Marketing Science, 2004.
  • Finalist for William F. Odell Award for best article in the Journal of Marketing Research, 2003.
  • Finalist for Paul Green Award for best article in Journal of Marketing Research, 2000.
  • Finalist for William F. Odell Award for best article in Journal of Marketing Research, 1996.
  • Finalist for John D. C. Little Award for best article in Marketing Science, 1995.
  • Finalist for Best Article in Journal of Advertising, 1995.
  • Finalist for William F. Odell Award for best article in Journal of Marketing Research, 1993.
  • Semi-Finalist for INFORMS Edelman Award for Research 2005.
  • Semi-Finalist for INFORMS Wagner Award for Research 2005.